The solution was to craft a vibrant and playful visual identity that reflects the fun, bold nature of ShiftShade. Using bright colors, modern typography, and dynamic shapes, the branding feels energetic and fresh. The affordable aspect is emphasized through approachable, clean design, ensuring it’s not intimidating. The inclusion of diverse representation in both visuals and language ensures that every customer feels seen and valued. Overall, the brand’s design allows for endless creativity while staying true to its promise of self-expression, making it the go-to makeup for Gen Z.