March 2024
Monoloom
Monoloom
Monoloom
Monoloom
Lumora helped Monoloom create a brand for Gen Z, focused on delivering high-quality, standout streetwear at an affordable price in India. The challenge was making it bold and distinct.



























































Challenge & Research
Challenge & Research
Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.
Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.
Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.
Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.
Solution & Design
Solution & Design
Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.
Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.
Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.
Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.















The Primary Logo
The Primary Logo
The Primary Logo





















































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WE WOULD LOVE TO HEAR FROM YOU
Feel free to reach out if you want to collaborate with us, or simply have a chat
WE WOULD LOVE TO HEAR FROM YOU
Feel free to reach out if you want to collaborate with us, or simply have a chat

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WE WOULD LOVE TO HEAR FROM YOU
Feel free to reach out if you want to collaborate with us, or simply have a chat
WE WOULD LOVE TO HEAR FROM YOU.
Feel free to reach out if you want to collaborate with us, or simply have a chat

