March 2024

Monoloom

Monoloom

Monoloom

Monoloom

Lumora helped Monoloom create a brand for Gen Z, focused on delivering high-quality, standout streetwear at an affordable price in India. The challenge was making it bold and distinct.

CLIENT

CLIENT

Siddharth Nair

SERVICE

SERVICE

Brand Identity

Brand Collateral

Social Media

INDUSTRY

INDUSTRY

Clothing

DURATION

DURATION

5 Weeks

Challenge & Research
Challenge & Research

Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.

Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.

Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.

Our challenge is to create a brand that balances quality and affordability while inspiring self-expression. We aim to build a cohesive, culturally relevant identity that resonates deeply, fosters loyalty, and empowers individuals to confidently showcase their unique selves.

Solution & Design
Solution & Design

Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.

Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.

Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.

Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.

The Primary Logo

The Primary Logo

The Primary Logo

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WE WOULD LOVE TO HEAR FROM YOU

Feel free to reach out if you want to collaborate with us, or simply have a chat

Get the Newsletter Here 📥

we respect your privacy

WE WOULD LOVE TO HEAR FROM YOU

Feel free to reach out if you want to collaborate with us, or simply have a chat

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