April 2024

Créma

The challenge for Crema is to create a brand that reflects quality, simplicity, and a space that connects through coffee, all expressed through minimalist design and the coffee bean tone.

CLIENT

Practice Project

SERVICE

Brand Identity

Brand Collateral

INDUSTRY

Coffee

DURATION

4 Weeks

Challenge & Research

The challenge in designing for Crema was balancing a modern, minimal look with a warm, inviting atmosphere. The space needed clean lines and neutral tones, while still feeling comfortable and welcoming to encourage connection and relaxation.

Solution & Design

Crema’s design focuses on simplicity with black, white, and brown tones, creating a clean, welcoming space. The sleek typography and warm colors highlight the coffee’s quality while keeping the atmosphere cozy. This approach aligns with Crema’s goal to offer high-quality coffee in a stylish, relaxing space for people to connect.

The Primary Logo

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