APRIL 2025
Chakai Matcha
Chakai Matcha
Chakai Matcha
Chakai Matcha
Chakai Matcha is a modern LA-based brand inspired by Japanese tea rituals. Created for matcha lovers and wellness-minded creatives, it values simplicity, authenticity, and connection. The challenge: blending calm tradition with a fresh, local twist to stand out in LA’s café scene.
Challenge & Research
Challenge & Research
The main challenge for Chakai Matcha was finding the balance between honoring the calm, authentic roots of Japanese tea culture and creating a brand that feels fresh and relevant in Los Angeles’ dynamic café scene.
The main challenge for Chakai Matcha was finding the balance between honoring the calm, authentic roots of Japanese tea culture and creating a brand that feels fresh and relevant in Los Angeles’ dynamic café scene.
The main challenge for Chakai Matcha was finding the balance between honoring the calm, authentic roots of Japanese tea culture and creating a brand that feels fresh and relevant in Los Angeles’ dynamic café scene.
The main challenge for Chakai Matcha was finding the balance between honoring the calm, authentic roots of Japanese tea culture and creating a brand that feels fresh and relevant in Los Angeles’ dynamic café scene.
Solution & Design
Solution & Design
The design solution for Chakai Matcha was all about mixing tradition with a modern feel. Hand-drawn illustrations were used to bring an authentic, raw touch to the brand, making it feel personal and warm. To add a clean, modern look, we chose simple sans-serif typography. The color palette includes soft greens, neutrals, and bold contrasts to help the brand stand out while staying calm and cohesive. The result is a brand identity that feels both grounded and fresh.
The design solution for Chakai Matcha was all about mixing tradition with a modern feel. Hand-drawn illustrations were used to bring an authentic, raw touch to the brand, making it feel personal and warm. To add a clean, modern look, we chose simple sans-serif typography. The color palette includes soft greens, neutrals, and bold contrasts to help the brand stand out while staying calm and cohesive. The result is a brand identity that feels both grounded and fresh.
The design solution for Chakai Matcha was all about mixing tradition with a modern feel. Hand-drawn illustrations were used to bring an authentic, raw touch to the brand, making it feel personal and warm. To add a clean, modern look, we chose simple sans-serif typography. The color palette includes soft greens, neutrals, and bold contrasts to help the brand stand out while staying calm and cohesive. The result is a brand identity that feels both grounded and fresh.
The design solution for Chakai Matcha was all about mixing tradition with a modern feel. Hand-drawn illustrations were used to bring an authentic, raw touch to the brand, making it feel personal and warm. To add a clean, modern look, we chose simple sans-serif typography. The color palette includes soft greens, neutrals, and bold contrasts to help the brand stand out while staying calm and cohesive. The result is a brand identity that feels both grounded and fresh.
The Primary Logo
The Primary Logo
The Primary Logo
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Terms & Conditions
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WE WOULD LOVE TO HEAR FROM YOU
Feel free to reach out if you want to collaborate with us, or simply have a chat
WE WOULD LOVE TO HEAR FROM YOU.
Feel free to reach out if you want to collaborate with us, or simply have a chat