CLIENT
Niya Smith
SERVICE
Brand Identity
INDUSTRY
Pilates
DATE
June 9, 2025
DESIGN BY STUDIO
Brand Audit
📉 Brand Challenges
We’ve carefully assessed the challenges affecting your brand—please see the explanation below. These factors impact your overall business growth, and our goal is to address them through a strategic and tailored visual branding approach.
Challenge 1
I specialize in transforming concepts into captivating 3D visuals. Whether it’s product renderings, or immersive environments, my portfolio is designed to tell a story.
Challenge 2
I specialize in transforming concepts into captivating 3D visuals. Whether it’s product renderings, or immersive environments, my portfolio is designed to tell a story.
Challenge 3
I specialize in transforming concepts into captivating 3D visuals. Whether it’s product renderings, or immersive environments, my portfolio is designed to tell a story.
⚖️ Business Objectives & Market Positioning
This Business Objectives & Market Positioning section will analyze your brand's position compared to competitors and how to highlight your unique value. It helps you set a clear strategy for connecting with your audience and standing out in the market.
Business Objectives
( LUMORA® )
📊 Understanding Your Business
This section outlines your business’s market position, target audience, and brand personality, offering a snapshot of your brand’s identity and its current connection with your audience.
👀 Understanding Your Current Brand Visual
This section evaluates your brand’s visuals, including logos, colors, typography, and design style, providing a snapshot of how it presents itself today.
🔍 Is Your Branding Helping or Hurting Your Business?
This section assesses if your branding reflects your values, appeals to your audience, and supports your business effectively.
Market Positioning
( LUMORA® )
📍 Brand’s Current Market Position
This section highlights what sets your brand apart, how it compares to competitors, and the unique qualities that make it stand out in the market.
🌍 Competitor Market Overview
This section examines your competitors, highlighting their strengths and weaknesses. It compares their position in the market to your brand, identifying areas of distinction.
Your Current Branding Image
The image below represents your brand's current visual identity, showcasing elements like logo, color palette, typography, and overall style. This reflects how your brand is perceived in the market today.
Competitor's Current Branding Image
The image below illustrates the current branding of your competitor, highlighting their logo, color scheme, and design elements. This reflects how they present themselves in the market and their visual identity.
Brand Positioning Perspective Chart
This section presents a visual perspective chart illustrating your brand’s position in the market. It highlights where your brand stands compared to competitors and provides a clear view of your market presence.
Competitor
Competitor
Your Goal Position
Your Current Brand's Position
Brand's Value
Description
( Expensive )
Brand's Value
Description
( Affordable )
Brand's Value
Description
( Modern )
Brand's Value
Description
( Classic )
🔍 Business Audit & Analyst Report
The Brand Business Audit Analyst Report shows how well your business is doing in areas like matching your goals, connecting with your audience, and standing out in the market, pointing out what’s working, what needs improvement, and giving suggestions to help you grow.
Business Audit
( LUMORA® )
Evaluate Your Brand's Performance in Different Areas
We will audit your brand in different areas, using 5 blue dots, each worth 20 points. After rating each area, we’ll add up the points to give you a final analysis of how well your brand is performing. This audit focuses on how your brand’s visual elements are doing.
👀 Brand Identity Evaluation
How well do you think your brand identity supports your business goals and vision?
20/100
❌ – A brand that’s just starting out with little to no investment in visual identity or messaging. The brand direction is unclear, and it doesn’t yet leave a strong impression.
20/100
🌟 Differentiate from Competitors
What makes your brand different or unique from your competitors?
20/100
❌ – Your brand has yet to develop a clear market position. The visual identity is underdeveloped, and it doesn’t stand out from competitors. This
20/100
📌 Brand Consistency in Marketing Materials
How consistent would you say your visuals are across things like brochures, business cards, and advertising materials?
20/100
❌ – No visual cohesion, materials feel disconnected from the brand identity and lack a unified design.
20/100
🌐 Digital Presence Check (Website & Social Media)
How well do you feel your website and social media platforms reflect your brand visually and consistently?
20/100
❌ – Your website and digital platforms are completely off-key. There’s little to no alignment with your brand, leaving your online presence scattered and confusing to your audience.
20/100
🎯 Audience Attraction Rating
This rating system measures how effectively your visual identity appeals to your target audiences.
20/100
❌ – Your visual identity feels completely out of sync with your target audience. It misses the mark on their tastes, values, and preferences, leaving your brand feeling irrelevant and disconnected from the people you want to reach.
20/100
Analyst Report
( LUMORA® )
🤔 🔍 How to Evaluate Your Brand?
Rate different aspects of your brand, such as visuals, website, social media, and audience connection, with the audit systerms above on a scale from 1 to 5 blue dots. After rating each section, add up the points based on the star ratings:
5 Blue Dots = 100 Points
4 Blue Dots = 80 Points
3 Blue Dots = 60 Points
2 Blue Dots = 40 Points
1 Blue Dot = 20 Points
Once you’ve added up all your points, check where your total score falls:
1 Blue Dot (0-100 Points)
2 Blue Dots (100-200 Points)
3 Blue Dots (200-300 Points)
4 Blue Dots (300-400 Points)
5 Blue Dots (400-500 Points)
Click on the blue dots to see your full analysis and recommendations for improvement
🏅 Overall Brand Performance Rating
This rating system looks at how well your brand's visuals match your business goals and connect with your audience, giving tips to improve your brand.
Reset
Reset
0 - 100
What's Next?
We will assess your brand’s current situation in the coming sections👇🏻 to understand what it truly needs, define a strategy to help your brand succeed 🚀, set clear goals 🎯, and create a plan with steps to guide your brand toward its best future 📈.
Project Scope
🎯 Your Goals & Needs
We’ve carefully assessed the challenges affecting your brand—please see the explanation below. These factors impact your overall business growth, and our goal is to address them through a strategic and tailored visual branding approach.
Business Needs
( — 01 )
After carefully analyzing and auditing your brand, we’ve gathered your brand's overall performance rating 📊. We’ve tailored this just for your business and highlighted the key areas that will help your brand grow ✨🚀.
Improve logo design for clearer brand recognition.
Develop a user-friendly website with strong branding.
Clarify brand messaging to resonate with target audience.
Strengthen visual identity across marketing materials and ads.
🏅 Overall Brand Performance Rating
This rating system looks at how well your brand's visuals match your business goals and connect with your audience, giving tips to improve your brand.
100 - 200
🔨 Your brand has potential, but there’s work to be done in terms of consistency and aligning your visual identity with your business goals. The market position could be more clearly defined, and while you’ve made some efforts in building your digital presence, there’s room for improvement in creating a more cohesive message. 💬 Consider revisiting your branding strategy, focusing on how your visual elements can better reflect your target audience’s needs. This will help strengthen your overall presence in the market and better align with your long-term goals. 🛠️
100 - 200
Custom Strategy for Your Business Needs
( — 02 )
This custom strategy is tailored to your business needs 🎯, focusing on strengthening your brand’s visual identity 🎨 and market positioning 📈.
Strategy 1
I specialize in transforming concepts into captivating 3D visuals. Whether it’s product renderings, or immersive environments, my portfolio is designed to tell a story.
Strategy 2
I specialize in transforming concepts into captivating 3D visuals. Whether it’s product renderings, or immersive environments, my portfolio is designed to tell a story.
Strategy 3
I specialize in transforming concepts into captivating 3D visuals. Whether it’s product renderings, or immersive environments, my portfolio is designed to tell a story.
Your Project's Goals
( — 03 )
Based on our analysis of your brand’s needs and brand strategy 📊, we believe the goals outlined can be achieved through the branding package we’ll present shortly. Here are some key outcomes you can expect when you choose to work with us ✨🚀
💡 Stronger Brand Identity
A clear and consistent brand identity helps you stand out, boosting recognition and customer loyalty.
📍 Improved Market Positioning
Strategic branding differentiates your business, helping you attract the right customers and stand out from competitors.
🤝 Increased Customer Trust
A well-aligned brand builds credibility, making customers more likely to choose your business and return.
🎨 Enhanced Visual Consistency
Consistency across platforms ensures a professional image, making your business more appealing and memorable.
📈 Higher Engagement and Growth
A strong brand attracts attention, leading to more engagement, growth, and new opportunities for your business.
🎨 Design Direction & Examples
In this section, I’ll showcase an example of a potential design direction tailored for your brand.
🚀 Suggested Solutions Package for You
This Business Objectives & Market Positioning section will analyze your brand's position compared to competitors and how to highlight your unique value. It helps you set a clear strategy for connecting with your audience and standing out in the market.
Branding Package ( — 01 )
The Big Brand 🔥
Bringing Your Visions to Life
As a brand designer and business owner, I understand the importance of effective branding. My service is all about listening to your needs and crafting a solution tailored to your unique business goals.
🌟 Why This Solution Works For Your Brand
( — 03 )
I’ve outlined why this custom package is the perfect fit for your business needs.
Dedicated 1:1 Support for Your Tight Deadline Projects
Focused, personalized attention ensures that every detail of your project is handled with care and precision, delivering high-quality results exactly when you need them
We turn ideas into brands that connect
At Lumora Studio, we help new businesses turn ideas into brands with style and personality.
We think long-term—so you’re ready to grow.
From pop-ups to franchise-ready systems, we create scalable brand foundations that help you grow with consistency—across packaging, storefronts, delivery apps, and social media.
Clear Communication, Seamless Process
With 5 years of experience and professional tools, I consistently overdeliver to ensure you’re fully satisfied before the project is complete. I’m professional, keep communication clear, and make your experience smooth, so you never have to worry.
INVEST
The Mini Brand 🌈
$1,450
Estimate
2 Weeks
What we will need from you:
Just a heads-up: we’ll need your input along the way to keep things on track since we’re working on a tight timeline.
What We Deliver 🚀
( — 01 )
🚀 30 Minute Brand Strategy Consultation
🎨 2 Mood Board Concept + 1 Revision
🌈 Tailored Color Palette
🏷️ Logo Suite
🏷️ 2 Logos Revision
🅰️ Typography Suite
✨ Brand Assets
💡 Brand Applications (3+ Packaging, or examples of branded items )
✨ 1 Brand Revision
🕐 1 Free Hour Follow-Up: Scheduled 2 months after the project is completed.
🗂️ Brand Guidelines Document (15+ pages)
🎯 What You Will Gain from This Package
( — 02 )
This tailored brand identity package is designed to meet your business needs. Each item in the list above is carefully selected to enhance your brand’s presence and maintain consistency.
01
Launch with a Strong, Story-Driven Brand Identity
Get a complete branding system that connects with your audience, makes you proud to share, and works seamlessly across digital, print, and physical spaces.
02
The brand guidelines
A detailed guide that ensures consistent use of your brand’s visuals and messaging across all platforms, like digital and print, helping build a cohesive, professional identity that strengthens recognition and trust.
03
Strong, Consistent Branding For Every Space
You will get a brand design that works everywhere. From your physical store to pop-ups, to making everything look consistent and speak directly to their audience.
04
Marketing Assets & Online Presence Support
Templates and designs for social media, business cards, flyers, and other promotional materials. Additional branded website or landing page design, plus social media profile visuals.
⏳ Timeline & Process
The timeline process breakdown outlines the key phases of the project, from initial strategy development to final delivery, and highlights the client's responsibilities to ensure smooth progress and successful results.
Client's Responsibilities 🤝
To ensure the project runs smoothly and achieves the best results, we need the client to actively engage in their role and responsibilities throughout the process.
Attend Planned Meetings 🗓️
Timely Feedback ⏰
Communicate your vision and preferences to avoid misunderstandings 💬
Provide any files or resources needed for the project.
Purchase any necessary third-party assets (fonts, stock images, etc.) if required.
Ensure all provided content (logos, text, images) does not violate third-party rights.
Provide Payment on Time 💳
Step-by-Step Process Breakdown
( LUMORA )
ONBOARDING
On Boarding
The onboarding process ensures a smooth start to the project by aligning expectations, securing agreements, and setting the foundation for a successful collaboration.
👀 Discovery Call
Client Meeting
The client reviews the detailed proposal, ensuring it aligns with their goals and expectations.
✍️💳 Sign Contract & Pay Invoice
Once everything is agreed upon, the client signs the contract and pays the invoice to officially begin the project.
📩 Client Portal Invitation
After payment, the client receives an invitation to access the client portal in Notion, where all project details and documents are organized for easy access.
📅 Book Strategy Call
The project officially begins, and the client is invited to schedule the strategy call to kick off the design process.
1 Days
STAGE
01
Strategy Development
Define a clear roadmap for the brand’s identity
Step 1: ☎️ Strategy Call
Client Meeting
Call and gather key details about your business, goals, and target audience.
Step 2: 👩🔬 Research & Develop Strategy Plans
Do research about client's industry and competitors to understand client's market. Develop a strategic plan to align your brand with your business objectives.
1 - 3 Days
STAGE
02
Visual Concept Development
Defines your brand's visual direction
Step 3:🌱 Brand Direction Development
Develop a cohesive visual direction for your brand, including colors, typography, style, etc.
Step 4: 📆 Brand Direction Presentation
Client Meeting
We’ll present the brand direction
Step 5: 👩💻 Revise brand direction
Refine the brand direction based on client feedback.
Step 6: ✅ Brand Direction Refinement
Client Meeting
Revise the brand direction based on your feedback, refine visuals to align with your business needs, and finalize the approved direction before moving to design execution.
4 Days
STAGE
03
Design visual branding and logos
Build cohesive brand identities, including logos, color systems, and typography
Step 3:✏️ Develop brand colors and visual elements
Create the logo, typography, and color system. All in line with the brand direction we've established.
Step 4: 📆 Brand Presentation
Client Meeting
A complete logo presentation showcasing the logo, type system, color palette, fonts, and supporting visual elements.
Step 5: 👩💻 Revise brand logos
Refine the brand logos based on client feedback.
Step 6: ✅ Brand Direction Refinement
Client Meeting
Refine the brand logo based on your feedback and finalize the approved direction before moving into brand application.
4 Days
STAGE
04
Design Implementation
Bring the brand to life by applying the visual system to touchpoints like merch, social templates, and other client-facing materials
Step 7: 🖱️ Design brand applications
Apply the finalized brand system to the touchpoints you’ve selected, ensuring everything feels consistent and aligned.
Step 8: 🖥️ Brand Presentation & Client Feedback
Client Meeting
We present the developed assets, and gather your feedback
Step 9: 🔄 Revise Brand Design
Refines the design based on feedback and applies it across brand touchpoints like packaging and marketing materials for consistency.
Step 10: Final Brand Presentation 🎉 ( By June 30th )
Client Meeting
A unique color scheme that fits your brand perfectly.
1 Week
STAGE
04
Delivery & Completion (
Understand your business, goals, and audience to create a strong brand foundation.
Step 11: 🗂️ Final File Delivery
Provide the client with all final brand assets in various formats (logo files, color palette codes, typography guidelines, etc.) and the brand style guide (if applicable).
Step 12: 📝Feedback
Gather final feedback from the client to ensure their satisfaction.
3 Days
STAGE
05
Brand Follow-Up
follow up with the client 1-2 months after the project completion, offering them 1 free hour to work on any adjustments or additional needs related to the project.
Step 13: ☎️ Post-Launch Follow-Up
offering them 1 free hour to work on any adjustments or additional needs related to the project.
2 months later
Pricing Info
📅 Payment Plans
At Lumora Studio, we recognize that every business has unique goals, budgets, and needs. That’s why we offer a variety of payment plans, giving you flexible options to choose what best fits your financial situation.
By this Wednesday ( 6/11 )
Paying in Full 💸
If you're able to pay in full upfront, you can save $$$ on the project fee while securing a smooth, worry-free payment process.
One-Time Payment
Save $300
$2,950
$2,800
Sign & Start
Sign & Start
No additional fees
No credit checks or installment approvals required
30% refund for unsatisfactory work delivery
Affirm
Klarna
Paying in Installments 💳
Need more time? Affirm offers flexible payment plans, letting you manage payments up to 36 months, while receiving your brand deliverables upfront and gaining full usage rights once paid in full.
Flexible Payments
With Affirm, your monthly payments are customized based on the plan you select
$2,800
+ 5% Added Fee
Varies Payments
$2,800
Sign & Start
Sign & Start
Flexible plans (3, 6, 12, 18, or 36 months)
0%-36% APR based on credit approval
30% refund for unsatisfactory work delivery
Interest rates vary based on credit approval.
Clients are responsible for all payments to Affirm, , even after the project is completed.
Clients must be approved by Affirm before proceeding.
After this Wednesday ( 6/11 )
Paying in Full 💸
If you're able to pay in full upfront, you can save $$$ on the project fee while securing a smooth, worry-free payment process.
One-Time Payment
Save $150
$2,950
Sign & Start
Sign & Start
No additional fees
No credit checks or installment approvals required
30% refund for unsatisfactory work delivery
Affirm
Klarna
Paying in Installments 💳
Need more time? Affirm offers flexible payment plans, letting you manage payments up to 36 months, while receiving your brand deliverables upfront and gaining full usage rights once paid in full.
Flexible Payments
With Affirm, your monthly payments are customized based on the plan you select
$2,950
+ 5% Added Fee
Varies Payments
$2,950
Sign & Start
Sign & Start
Flexible plans (3, 6, 12, 18, or 36 months)
0%-36% APR based on credit approval
30% refund for unsatisfactory work delivery
Interest rates vary based on credit approval.
Clients are responsible for all payments to Affirm, , even after the project is completed.
Clients must be approved by Affirm before proceeding.
❓ Service Q&A
In the Q&A section, we address the most frequently asked questions and provide clear answers to help guide you through the process.
💳 Pricing & Payment
Pricing and payment provides clear answers to common questions regarding project costs, payment plans, and what to expect during the process.
🗣️ Project & Communication
This section will answer the most frequently asked questions related to communication and provide more in-depth details about the project.
🗂️ Project Changes & Final Deliverables
This section covers topics like revisions, updates, feedback, and the process for receiving your finalized branding assets, ensuring clarity and transparency throughout the project.
Thank You 💌
( LUMORA )
Thank You!
Looking Forward to Creating Your Brand! ✨
Hi Niya, I want to take a moment to thank you for considering Lumora Studio for your branding project. I’m genuinely excited about the opportunity to collaborate with you and help bring your vision to life in a way that truly reflects your brand’s essence. As the founder and brand designer, I’m dedicated to creating something special just for you, and I can't wait to start this journey together. Warmly, Laura Founder & Brand Designer Lumora Studio
Authenticity
Compassion
Innovation
Listening