CLIENT
SERVICE
Brand Identity
INDUSTRY
DATE
April 9, 2025
DESIGN BY STUDIO
🔍 Business Audit & Analyst Report
The Brand Business Audit Analyst Report shows how well your business is doing in areas like matching your goals, connecting with your audience, and standing out in the market, pointing out what’s working, what needs improvement, and giving suggestions to help you grow.
Business Audit
( LUMORA® )
Evaluate Your Brand's Performance in Different Areas
We will audit your brand in different areas, using 5 blue dots, each worth 20 points. After rating each area, we’ll add up the points to give you a final analysis of how well your brand is performing. This audit focuses on how your brand’s visual elements are doing.
👀 Brand Identity Evaluation
Rate the brand identity (logo, colors, typography, messaging) for clarity, uniqueness, consistency, and alignment with business goals.
20/100
❌ – A brand that’s just starting out with little to no investment in visual identity or messaging. The brand direction is unclear, and it doesn’t yet leave a strong impression.
20/100
🌟 How Your Brand Reflects Its Market Position
This rating measures how well the brand stands out, differentiates from competitors.
20/100
❌ – Your brand has yet to develop a clear market position. The visual identity is underdeveloped, and it doesn’t stand out from competitors. This
20/100
📌 Brand Consistency in Marketing Materials
This evaluates the visual consistency of marketing materials like brochures, business cards, and ads, as well as the alignment of product packaging with the brand identity.
20/100
❌ – No visual cohesion, materials feel disconnected from the brand identity and lack a unified design.
20/100
🌐 Digital Presence Check (Website & Social Media)
This evaluates your website's design, branding alignment, and visual consistency across social media platforms like Instagram, YouTube, and others.
20/100
❌ – Your website and digital platforms are completely off-key. There’s little to no alignment with your brand, leaving your online presence scattered and confusing to your audience.
20/100
🎯 Audience Attraction Rating
This rating system measures how effectively your visual identity appeals to your target audiences.
20/100
❌ – Your visual identity feels completely out of sync with your target audience. It misses the mark on their tastes, values, and preferences, leaving your brand feeling irrelevant and disconnected from the people you want to reach.
20/100
Analyst Report
( LUMORA® )
🤔 🔍 How to Evaluate Your Brand?
Rate different aspects of your brand, such as visuals, website, social media, and audience connection, with the audit systerms above on a scale from 1 to 5 blue dots. After rating each section, add up the points based on the star ratings:
5 Blue Dots = 100 Points
4 Blue Dots = 80 Points
3 Blue Dots = 60 Points
2 Blue Dots = 40 Points
1 Blue Dot = 20 Points
Once you’ve added up all your points, check where your total score falls:
1 Blue Dot (0-100 Points)
2 Blue Dots (100-200 Points)
3 Blue Dots (200-300 Points)
4 Blue Dots (300-400 Points)
5 Blue Dots (400-500 Points)
Click on the blue dots to see your full analysis and recommendations for improvement
🏅 Overall Brand Performance Rating
This rating system looks at how well your brand's visuals match your business goals and connect with your audience, giving tips to improve your brand.
Reset
Reset
0 - 100
What's Next?
We will assess your brand’s current situation in the coming sections👇🏻 to understand what it truly needs, define a strategy to help your brand succeed 🚀, set clear goals 🎯, and create a plan with steps to guide your brand toward its best future 📈.
